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S.O.R. 270310 route

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S.O.R. HQ
The Foundry, 84-86 Great Eastern Street, London EC2 A 3JL

S.O.R. HQ

Since the late 90’s The Foundry Bar and Gallery has stood in Shoreditch as a bastion of the alternative art scene.   Its basement galleries and exhibition space have seen work by artists Banksy and Gavin Turk as well as musicians Pete Doherty and Hot Chip perform there.  The Foundry’s ethos is based on free exhibition for artists of all kinds.

In Feb 2010, Hackney Council approved plans to pull down the building to make way for an 18-storey hotel and retail complex. Supporters of The Foundry see this move as the next step in the gentrification of east London and a further nod to commercialism in the area.  Previously, The Foundry operated as a fully functioning bank.

S.O.R. Station 1
The Shop, 40 Chatsworth Road, London E5 0LP

S.O.R. Station 1

The Shop is a local landmark in sunny Clapton. Its advertised opening hours are “Monday to Sunday closed” and its shop window is host to changing displays, often featuring different activities by a group of teddy bears. It is a shop clearly devoted to discouraging further consumption by shoppers, as nothing is available for purchase.

A former flour factor’s premises, doctors surgery, import/export depot and African & continental foods shop (also ladies and gents’ fashions) its new life is undemanding, except for curious passers-by.

S.O.R. Station 2
F Cooke Pie and Mash Shop, 9 Broadway Market, London E8 4PH

S.O.R. Station 2

F Cooke Pie and Mash Shop is owned by Bob Cooke. Here, you will find a comforting minced beef and cold water pie and mashed potato spread nicely to one side of the plate.
Of course, no pie and mash shop would be complete without a liberal ladle-full of liquor on the side, and Cooke’s make their own version of the parsley gravy to their own secret recipe.

The shop will be 110 years old this year, having witnessed the changing face of the east end. In particular, the revamp of Broadway Market of the last 10 years into a foodie’s haven and popular hang out. F Cooke’s is a family run business and you’ll see shops in Hoxton, the first to open was in Brick Lane and the former branch on Kingsland Road that became a Chinese Restaurant in the 1990’s.

S.O.R. Station 3
Winkworth Estate Agent, 216 Brick Lane, London E1 6SA

S.O.R. Station 3

Winkworth has been selling exclusive London and Country property since 1835. Every Winkworth office is owned by an independent proprietor who is encouraged to be an active member of the local community too. This aims to ensure a vested interest in ensuring every client receives an exemplary service.

Winkworth on Brick Lane has seen the changing face of east London having been located there for over 10 years.  The property market in particular has boomed and where once sat small and dingy studio flats, now we see modern, spacious developments for young professionals. Before Winkworth moved in, the site was formerly a holistic health centre.

S.O.R. Station 4
Stairs of Royal Exchange, Bank, London EC3V 3LP

S.O.R. Station 4

The Royal Exchange in the City of London was founded in 1565 by Sir Thomas Gresham to act as a centre of commerce for the city. The site was provided by the City of London Corporation and the Worshipful Company of Mercers.
The Royal Exchange was officially opened by Queen Elizabeth I who awarded the building its Royal title in 1571.

It was destroyed in the Great Fire of London in 1666. A second exchange was built designed by Edward Jerman, which opened in 1669, and which was also destroyed by fire in January 1838.
A third Royal Exchange building was opened by Queen Victoria in 1844.

The Royal Exchange ceased to act as a centre of commerce in 1939, although it was for a few years in the 1980s, home to the London International Financial Futures Exchange, LIFFE. It is now a luxurious shopping centre and a place for anti-capitalist riots.

Skaters. Come closer!

S.O.R – speed of reaction is happening on 27 March 2010. The S.O.R. HQ is at The Foundry, this much loved east London art and music institution soon-to-be 18-storey hotel.

All game players should be receiving my emails with constant updates on speed of reaction. If you are a participating skater and you haven’t received my emails then do not delay and get in touch. We all know delivery systems tend to fail sometimes.

The Foundry is our starting point, where we will brief you on the game and where you’ll get the first clue. You will then hit the streets around east London divided in teams of 2 – 5 people and only one mobile phone per team. Your phone is your friend.

Within a limited time, you will need to find the S.O.R stations. At each station there is a challenge, a puzzle, a task that once accomplished, will give you a clue to another station. Oh and, there are points up for grabs. You need to be fast.

What changes faster: you or the city? You know what…

See you at speed of reaction!

Dthe Postman

PS. To find out what information is stored in the speed of reaction’s QR code you will need a QR code reader installed in your camera phone.

We suggest QuickMark, BeeTagg, I-Nigma or Kaywa. They’re reputable and you can remove the software after the game if you no longer need it. It’s free and compatible with most mobile devices.

If you have one of these QR readers installed you just need to switch it on and point it to the QR code tag making sure you can see it clearly and in focus. The reader application will then read and decode the information stored in the QR code.

Try them out!

See it in action here

  • Soon in East London.
    If you want to get involved: play*at*speedofreaction*dot*com


  • S.O.R. Flickr
  • Funders:
    Krea logoArts Council England logo